典型文献
The Rise of China's Domestic Cosmetics
文献摘要：
The rise of Chinese beauty (C-beauty) brands has surprised foreign companies, which have long dominated China's cosmetic market.In only a few short years, Estée Lauder, P&G, Beiersdorf, and other large multinationals have lost significant market share to their Chinese competitors.Superior digital marketing, social commerce strategies, and national pride, have enabled small Chinese beauty companies to become leading players in the industry almost overnight.
文献关键词：
中图分类号：
作者姓名：
Jay Ian Birbeck
作者机构：
文献出处：
引用格式：
[1]Jay Ian Birbeck-.The Rise of China's Domestic Cosmetics)[J].北京周报（英文版）,2022(30):48
A类：
Cosmetics,Est,Lauder,Beiersdorf,multinationals,overnight
B类：
Rise,China,Domestic,Chinese,beauty,brands,has,surprised,foreign,companies,which,have,long,dominated,cosmetic,In,only,few,short,years,other,large,lost,significant,share,their,competitors,Superior,digital,marketing,social,commerce,strategies,pride,enabled,small,become,leading,players,industry,almost
AB值：
0.605681
相似文献
机标中图分类号，由域田数据科技根据网络公开资料自动分析生成，仅供学习研究参考。
