Another beauty brand has fallen.The new prominent domestic make-up brand"Partial Sweet,"which previously released its"Store Closure Diary"through the official channel,is currently basically emptied of its Tmall flagship store:only one product is listed,and the sales volume is displayed as 0.In regard to this situation,the brand's customer service staff confirmed the closure of the store and said,"The sales of products have been bad,and the store will be officially closed when the last batch of goods is cleared."In addition,brands such as Romance Baby Bear and Girlcult have also encountered different business difficulties in recent times.Since 2021,the intensive clearance and closing of stores by new prominent brands is worth thinking about in the industry.Many people in the industry believe that the reshuffling time for new prominent brands is coming.In 2022,a large number of new prominent brands with small volumes and weak bargaining power may usher in their"life-and-death year."

Wang Shuai

Qingyan Network Technology(Wuhan)Co.,Ltd.,China

日用化学品科学（英文）

[1]Wang Shuai-.Is 2022 the Life-and-Death Year for New Prominent Beauty Brands?)[J].日用化学品科学（英文）,2022(02):39-42

Brands,emptied,Romance,Girlcult,reshuffling

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