典型文献
An advance selling strategy with a trade-in program
文献摘要：
Recently,advance selling and trade-in programs have become increasingly popular in many industries.While previous studies have examined these two strategies individually,the combination of both strategies has not been studied.Inspired by business practices,we investigate an emerging advance selling strategy(hereinafter,the AT strategy)that util-izes the trade-in concept as a reward or discount for participating in the advance selling program.This study explores a seller's optimal pricing decision and profit when using the AT strategy,traditional advance selling(AS),and traditional trade-in(TN)strategies.We find that,compared to AT strategy,it is better for the seller to adopt the AS strategy when the salvage value of used products is sufficiently low and the product cost is not too small.In addition,compared to TN,when the salvage value and product cost are relatively low,the seller should adopt the AT strategy under most circumstances.Furthermore,we demonstrate that sellers can still gain profits when the product price is extremely high under the AT strategy.Even if consumer utility is negative during the advance selling period,consumers are willing to participate in AT programs because the total consumer surplus from buying two generations of products is positive.
文献关键词：
中图分类号：
作者姓名：
Jie Wu;Junjie Huang;Xiang Ji;Zhixin Chen
作者机构：
School of Management,University of Science and Technology of China,Hefei 230026,China
文献出处：
引用格式：
[1]Jie Wu;Junjie Huang;Xiang Ji;Zhixin Chen-.An advance selling strategy with a trade-in program)[J].中国科学技术大学学报,2022(08):42-57
A类：
seller
B类：
An,advance,selling,strategy,trade,Recently,programs,have,become,increasingly,popular,many,industries,While,previous,studies,examined,these,two,strategies,individually,combination,both,has,not,been,studied,Inspired,by,business,practices,we,investigate,emerging,hereinafter,AT,that,izes,concept,reward,discount,participating,This,study,explores,optimal,pricing,decision,when,using,traditional,AS,TN,We,find,compared,better,adopt,salvage,value,used,products,sufficiently,low,cost,too,small,addition,relatively,should,under,most,circumstances,Furthermore,demonstrate,sellers,can,still,gain,profits,price,extremely,high,Even,if,utility,negative,during,period,consumers,willing,participate,because,total,surplus,from,buying,generations,positive
AB值：
0.523354
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