典型文献
Bundling strategies for platforms with an installed base
文献摘要：
As an emerging platform, hardware/software platforms differ from traditional retail platforms because they re-quire consumers to spend a certain amount of money accessing them. Therefore, an installation base is created. Consider-ing the game console as an example, only consumers with an installation base can purchase a third-party game product on the platform. Otherwise, consumers will be unable to play games. It is generally believed that the existence of an installed base will benefit third-party content providers, and at the same time, it will not benefit platform manufacturers. Therefore, it can be observed that game platforms often bundle new consoles with third-party content, forcing consumers with in-stalled bases to purchase a new console. Thus, building a model to study the impact of the installation based on the bund-ling strategy of the video game platform and to analyze the optimal pricing and profit under different bundling strategies is meaningful. Our study analyzed the impact of the installed base under different bundling strategies and found that the in-stalled base dose not always have a positive impact on platform manufacturers. The study also analyzed the equilibrium of competing platform manufacturers and found that, under certain conditions, both the bundling-bundling strategy and the unbundling-unbundling strategy may exist as equilibrium.
文献关键词：
中图分类号：
作者姓名：
Jie Wu;Chenwei Zhou;Xiang Ji;Mingjun Li
作者机构：
School of Management,University of Science and Technology of China,Hefei 230026,China
文献出处：
引用格式：
[1]Jie Wu;Chenwei Zhou;Xiang Ji;Mingjun Li-.Bundling strategies for platforms with an installed base)[J].中国科学技术大学学报,2022(07):58-68
A类：
Bundling,quire,console,consoles,bund,bundling,unbundling
B类：
strategies,platforms,installed,emerging,hardware,software,from,traditional,retail,because,they,consumers,spend,certain,amount,money,accessing,them,Therefore,installation,created,Consider,example,only,can,purchase,third,party,product,Otherwise,will,unable,play,games,It,generally,believed,that,existence,benefit,content,providers,same,not,manufacturers,observed,often,bundle,new,forcing,bases,Thus,building,model,study,impact,strategy,video,optimal,pricing,profit,under,different,meaningful,Our,analyzed,found,dose,always,have,positive,also,equilibrium,competing,conditions,both,may
AB值：
0.387713
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