典型文献
Optimal Sales Promotion in a Supply Chain Using Consignment Contract under Stochastic Demand
文献摘要：
Sales promotion is getting more and more prosperous in Chinese cross-border e-commerce plat-forms where the demand is uncertain.However,most existing literature on promotion strategies is focusing on deterministic demand.In this paper,we propose a game-theoretical model under multiplicative stochas-tic demand to investigate the pricing,inventory quantity and sales promotion strategies for a supply chain which is consisted of one cross-border distributor and one capital-constrained retailer under a consignment contract.We obtain the equilibrium outcomes under stochastic demand,and find that the optimal price and promotion investment depend on demand uncertainty under endogenous inventory decisions.With exogenous unlimited inventory,the retailer prefers owing promotion right when the elasticity of price and promotion is small enough and its capital is sufficient,while the distributor always prefers to control sales promotion.With endogenous inventory quantity,the sensitivity of demand to price is influence by the demand uncertainty.The retailer prefers to decide the promotion when the price-elasticity is small,while the distributor prefers to decide the promotion under large promotion-elasticity.And the intensity of opti-mal sales promotion made by retailers may be stronger than that when the distributor owns the promotion right,which depends on the elasticity of price and promotion.More importantly,it is always better for consumers when the distributor reserves the promotion right as a lower optimal retailing price is offered.
文献关键词：
中图分类号：
作者姓名：
Ruotong Wang;Jianbin Li;Han Xu;Bin Dai
作者机构：
School of Management,Huazhong University of Science&Technology,Wuhan 430074,China;School of Economics and Management,Wuhan University,Wuhan 430072,China
文献出处：
引用格式：
[1]Ruotong Wang;Jianbin Li;Han Xu;Bin Dai-.Optimal Sales Promotion in a Supply Chain Using Consignment Contract under Stochastic Demand)[J].系统科学与系统工程学报（英文版）,2022(04):414-436
A类：
Consignment,consignment,retailing
B类：
Optimal,Sales,Promotion,Supply,Chain,Using,Contract,under,Stochastic,Demand,promotion,getting,more,prosperous,Chinese,cross,border,commerce,plat,forms,where,demand,However,most,existing,literature,strategies,focusing,deterministic,In,this,paper,propose,game,theoretical,model,multiplicative,investigate,pricing,inventory,quantity,sales,supply,chain,which,consisted,one,distributor,capital,constrained,contract,We,obtain,equilibrium,outcomes,stochastic,find,that,optimal,price,investment,uncertainty,endogenous,decisions,With,exogenous,unlimited,prefers,owing,right,when,elasticity,small,enough,its,sufficient,while,always,control,sensitivity,influence,by,decide,large,And,intensity,made,retailers,may,stronger,than,owns,depends,More,importantly,better,consumers,reserves,lower,offered
AB值：
0.46029
相似文献
机标中图分类号，由域田数据科技根据网络公开资料自动分析生成，仅供学习研究参考。
